Virtual events have become the new favorites for companies to connect and communicate with people. If we talk numbers, according to a survey by PCMA, 79 Percent of the event planners want to hold their events online. This growing popularity of virtual events is mainly due to the COVID-19 Pandemic, but that is not all; virtual events are also a great way to reach an extensive, broader audience with more flexibility and accessibility.
By knowing the importance of virtual events, you may have a question in your mind about how you can host a more productive virtual event? In this article, we are going to discuss some of the best ideas for virtual events that can help your company create a better experience for the attendees.
Rundown of the Virtual Event Ideas
1- Fun quizzes and Q&A Sessions
Holding online quizzes and Q&A sessions is one of the best working ideas for virtual events as it involves activities that can help the brand attract more visitors to their site. For instance, at the end of the quiz, attendees check the social media pages of the events to see who won the competition.
Not only this but these sessions can also be used to gauge understanding or get a sense of audience opinion on a certain issue. Besides these quizzes and Q&A sessions, you can always organize a special virtual Trivia night with a proper theme where people can show off their random knowledge. With the right platform, you can host these sessions, and their results can be smoothly embedded into your presentation.
2- Adding Illustrations during sessions
Research from the Markletic shows that 49 percent of the marketers say that audience engagement is the biggest driver to host a successful event. And adding illustrations or creative artwork in your panel discussion or events can make the audience more engaged in the meetings.
The same research suggests that more than 61 percent of marketers use visual presentation to keep the audience engaged. This means you can add visual representations in your meeting or add graphical displays of the speakers and takeaways that are entertaining, informative, and most importantly, widely shareable on different social media channels. Moreover, these illustrations can also play a critical role in future marketing materials.
3- Host a Fundraiser
You can also hold an awareness webinar or a fundraiser to show that all donations matter, regardless of their size. The best way to host the fundraiser is to create a hashtag for the cause and then motivate people to give you money through these virtual events.
These types of events will help you in fulfilling your social responsibility and also at the same time, promote a positive brand image.
4- Host Health and Wellbeing Activities
Due to the Covid-19 pandemic, people have been struggling with both physical and mental health; arranging an event based on health activities can help you in creating a positive brand image and also deliver the attendees valuable information.
Some of the best ways to organize the well-being activities are holding a short workout or meditation session or arranging a stream of health activities that the attendees can tune into throughout the event to learn how to be fit.
5- Host How-to classes and webinars
Education is used as a fun way to bring people together and get them excited about an event. If we are being specific, according to Markletic, more than 80 percent of the people join the virtual event just because of the educational purpose.
For instance, if your company has launched a keyword finder tool recently, then you can plan an event or a webinar to discuss how customers can use your software. You can get your developers to teach the attendees how they can use the tool to take their business to the next level. Furthermore, if you want to further enhance your virtual event, then you can use a virtual classroom containing whiteboards, videos, and breakout rooms.
6- Host a Giveaway
Giveaway is one of the oldest tricks in the book when it comes to increasing engagement among the attendees in a virtual event. Still, only 30 Percent of the organizers send their attendees giveaways, according to markletic.
In Giveaways, you do not generally hand the attendee a prize, but it is an activity where you create certain hashtags on social media, challenges for the participants such as trivia questions, or ask them to complete actions during the event. At the end of the event, you can give the participants some virtual goodies, or you can also mail them the physical incentives. This virtual event idea can surely help you increase brand awareness and engagement among the attendees, so it is a win-win for everyone.
Virtual events are here to stay, and more new virtual event ideas are being tested every day and improved upon. In fact, 93 percent of the event marketers say that they are planning to invest in virtual events even after the pandemic.
Now that we know some of the best ideas for virtual events, it is time that you know how you can turn these ideas into reality. One of the best platforms in the market right now is SCOOCS; it can help you create engaging virtual events that everyone loves. With its easy event builder, versatile tools, and helpful tutorials, you can create any type of event you want in just a fraction of time. So, go on and use SCOOCS to host the virtual event ideas that we have mentioned in this article without any hassle.