heise Academy Case Study
How heise Academy Scaled Virtual IT Learning with Live and On-Demand Webinars, Conferences & Registrations
Client
heise
Year
ongoing events
heise Academy
A Case Study in Growth and Innovation
heise Academy, a leading reference for online IT learning in Germany, faced a significant challenge in adapting to the virtual learning environment during the COVID-19 pandemic. Unlike many other companies that returned exclusively to the physical learning environment post-pandemic, heise Academy kept the virtual experience, experiencing continuous growth.
With the help of SCOOCS, heise built a digital learning ecosystem that continues to scale, offering live and on-demand content, tailored learning experiences, and increasing audience reach year after year.
Since partnering with SCOOCS in 2020, heise has transformed the way it delivers learning online. Together, we have created a robust and flexible platform that supports its ambitious vision and daily challenges.
40% annual growth
in webinars, conferences
& registrations
Supported
+180 webinars
and events yearly with no limits on attendee numbers
98% increase
in registrations
Integration with heise website and user accounts
Challenges
Searching for an All-In-One Platform that is Scalable
and can Address Their Complex Needs.
Before finding SCOOCS, heise Academy lacked a platform that could meet their needs for a comprehensive digital academy management system, encompassing various event types and scales. Their team was investing significant effort in different event tools and systems, which diverted from their mission of shaping tomorrow’s learning and providing the best quality on their different types of content (classrooms, workshops, webinars and video courses).
Their Key Challenges
- Access Control: Participants purchased different workshops, webinars, and tickets to conferences, among others, through heise website. Managing who had access to which webinars and content was complex and manual.
Targeted Communication: It was essential for heise Academy to be able to send targeted messages and communications based on attendee profiles, such as ticket holders, session attendees, and speakers, but they lacked the tools.
- Combination of Live On-Demand Content: heise Academy wanted to offer flexible learning formats that would allow participants to join live webinars while also accessing on-demand content for maximum convenience and engagement
Crisis Response: During a critical moment, heise Academy faced an internal breach, where sensitive information was potentially exposed. This tested the resilience of SCOOCS, which was pivotal and acted fast in this moment of crisis.
“With more than 4 years working along heise Academy, we can say that SCOOCS has become more than just a platform for heise Academy-we consider ourselves to be a strategic partner in their growth and needs. heise Academy has unlocked new achievements regarding their growth, efficiency and established themselves as leaders in virtual IT education and professional environments by working alongside SCOOCS.”
Konstantinos Toubekis
General Manager
Solution: End-to-End Platform
SCOOCS addressed all of heise Academy’s challenges through a powerful set of features and seamless integration with Heise’s existing systems, with a platform that is not only user-friendly to their final users and internal teams but also provides the ideal conditions of scalability and flexibility for their future needs.
What SCOOCS provided:
- Single Sign-On (SSO) and API Integration: Users purchase access through Heise website and automatically access it on SCOOCS platform with the same credentials-fully integrated and direct.
- Granular Access Control: Attendees can only access the webinars and content tied to their ticket or subscription levels. This way we can ensure a clear content management and segmentation with an extra layer of security added.
- Targeted Communication Tools: Heise team can filter audiences (by ticket type, attendance, roles, and more) and send personalized e-mais or announcements.
- Combination of Live and On-Demand Content: Making it possible for Heise to deliver a blended learning experience with live webinars alongside interactive, on-demand sessions, increasing flexibility and learner engagement.
- Event Promotion & More Revenue Capabilities: Public event pages and potential payment integrations.
- Integrations with Vimeo, Restream & StreamYard: Giving Heise the flexibility in how they produce and broadcast their content, by having different streaming integrations.
- Crisis Management & Outstanding Support: When Heise faced a security incident, SCOOCS immediately acted to solve the issue. Our team conducted a full audit, mitigated any risks, and kept direct communications with Heise team, turning a high-pressure and potentially serious incident into a demonstration of partnership, communication, and reliability.
Event Hub
Where the enrolled participants get easy access to event information and quick troubleshooting, making the event fully self-service
Vimeo Integration
High-quality video streaming for webinars and workshop
Interactive Tools
Q&As and live chat options, fostering participant engagement.
Scalability
Allowing Heise to host different kinds of events with different sizes: from weekly webinars to flagship events.
The Results
A Lasting Partnership Built on Trust and Mutual GrowthBy partnering with SCOOCS, Heise Academy was able to streamline its learning content production process and empower its team to focus on what really matters: creating interesting educational resources and content for its audience.
40% year-over-year growth
in webinars, conferences
& registrations
2x increase
in registrations
Integration with heise website and user accounts
- Exponential Growth: Heise experienced a 40% year-over-year growth in webinars/conferences & registrations; and 2x increase in number of registrations and community growth in registrations, proving the scalability and reliability of SCOOCS.
- Operational Efficiency: The intuitive learning event (referi-me assim para englobar tudo o que eles têm em termos de formatos) setup and management reduced the time that was spent on manual tasks, empowering Heise team to focus on creating learning content of excellence.
- Scalability without Limits: Unlimited capacity for attendees and learning events, allowing Heise to keep expanding without worrying with platform restrictions.
- Trusted Partnership and Outstanding Customer Support: With a dedicated and proactive customer relations and support team constantly praised by Heise, SCOOCS was able to provide critical support and guidance, particularly in high-pressure and emergency moments.
