How Can Event Marketers Streamline Digital Event Management? 

We know that virtual events are here to stay and the way you manage them can make or break the attendees’ experience and return to your organization.

According to WifiTalents, 93% of event marketers plan to incorporate virtual events in their strategy and 79% of companies say that virtual events are an important component of their long-term strategy, emphasizing the growing significance of this event format. Even though that the “numbers” are good on virtual events, we know that at least 38% of event organizers encounter technical difficulties when running virtual events.

If you want to create and organize digital events that are a success, help is coming your way! SCOOCS will show you how you can streamline your digital event management process, with insights and concrete measures.

First things first: What is digital event management?

Digital Event Management is everything related to the delivery of virtual event experiences– whether they are a conference, a webinar, or a workshop-100% online. It’s about making sure that an engaging experience is being crafted making sure that the attendees will be able to join and engage from every part of the world as long as they have a device connected to the internet.

These virtual event experiences can be, for example:

• Digital Trade Shows
• Online Workshops
• Webinairs
• Virtual Conferences
• Live-Streamed Performances

Behind these experiences we can find event platforms like SCOOCS that offer an integrated experience of everything you’ll need, from registration forms to post-event analytics, making sure that your attendees are more engaged than ever, sessions run smoothly and your organization gets useful event data to improve future events.

7 Steps to streamline your digital event management

Step #1. Define Your Event Goals

Your goals will serve as the foundation for your event-related decisions. These goals can range, from being more broad like enhancing brand visibility or promoting something more general, to more targeted objectives such as lead generation, more user engagement, or providing a virtual extension of an in-person event. 

For example, if you’re aiming to increase audience engagement though interactive learning, you’ll want and need the event platform you’re using to offer:

• Live Polls and Q&A Sessions to keep attendees involved; 
• Breakout Rooms for smaller and interactive workshops;
• Poster Booths where your event speakers can display their research;
• Gamification Tools to boost participation;
• Analytics for you to measure engagement levels and understand which content resonates most.

Step #2. Choose the best event management platform

In the virtual events space, the experience your attendees have will be directly shaped by the platform you choose and its event structure provided. Opposite to in-person events, where the physical surroundings play an important role, the platform you’ll choose will shape every aspect from the features available to the way attendees connect and network with each other, and how smooth the registration process will be, among other aspects.

Step #3. Plan Your Event Content

This is why the selection of an event platform with a wide array of features is essential and with SCOOCS, you can get an all-in-one-solution that covers everything you’ll need, from registration forms,  full customization, networking tables, video rooms, and streaming, among others.

If you want to keep your participants engaged in a virtual event, you’ll have to provide them with a mix of interactive sessions, networking opportunities, and other dynamic features and formats. The key is to leverage the several content formats available in the event platform you chose so that the attendees can get a better and a dynamic experience.

With SCOOCS, your event can have a wide range of content and engagement tools, including:

• Breakout rooms for small-group discussions and workshops;
• Live Q&A sessions to encourage interaction and real-time feedback;
• Networking Tables for attendee-driven connections;
• Virtual exhibitor booths to showcase sponsors and products;
• On-demand content for attendees to access at their convenience;
• Gamification to boost participation and engagement;
• Live polling and surveys for real-time audience insights;
• Session timelines that allow attendees to plan their event journey;
• Tag-Based Matchmaking to help attendees connect with the right people.

With these features, you will be able to create digital content that will add value to your event!

Step #4. Promote Your Event

You’ve got a great event planned and now it’s time to make sure people know about it! Use a mix of social media, and e-mail marketing to get attendees and create some buzz!

SCOOCS can help you promote your event since our platform has built-in e-mail tools that help you create and automate e-mails and reminders to your event participants to increase your attendance rate! 

Step #5. Manage Your Event Registrations

Let’s face it: no one enjoys a complex registration process- if it is confusing or slow, you are at risk of losing event attendees before the event begins. That’s why it is important to keep this process straightforward! 

Creating a registration process that is smooth is possible with SCOOCS-we designed one that handles manual or bulk registration, with the possibility of having several event roles. If you wish to, we can help you by providing pre-register forms, allowing you to collect registrations directly from your attendees!

Step #6: Monitor and Engage the Event

Once your event is live, it’s important to keep the momentum going and your attendees engaged! And you can’t forget about monitoring the event in real-time and jumping in with live chats, polls, and Q&A sessions to keep the energy of your event!

With SCOOCS this won’t be a problem, our real-time analytics tools will help you track engagement and performance of events and sessions as they are happening, so you can make any adjustments needed in real-time. Do you want to see which sessions are the most popular, how many users are on the booths, or the number of contacts generated? With us, you have that info always available!

And regarding the interaction between your event attendees, we offer a range of virtual engagement tools- from live polling and Q&As to chat and breakout rooms as mentioned before. This way you’ll be able to create true connections, spark conversations, and make sure that your event attendees will feel connected, no matter where they are!

Step #7: Count with us before, during, and after the event!

We know that sometimes, even the most meticulously planned events, things can still go sideways. That is why the need to have reliable and real-time support is crucial for your event’s success!  And with SCOOCS, we always have your back!

You’re never alone with us from setup to event showtime. Got a question regarding platform branding? Or need help troubleshooting mid-event? We’ll jump in whenever you need us! 

Having peace of mind regarding technical and non-technical questions can help you focus on what really matters: deliver an incredible virtual event while we handle the rest.

Ready to streamline your digital event?

Digital Event Management is essential to creating connections and engaging experiences for your audience, no matter where they are!

Know you know that it is easy to deliver events that run smoothly and leave a lasting impact and all you need is fine-tuning your process and using the right tools. With a platform like SCOOCS, we’ll help you streamline everything related to your event-from planning, to execution, and post-event analytics, making the entire process simpler and more efficient!

Ready to take your digital events to a next level?

Get in touch with us today and see how SCOOCS can transform the way you manage your digital events!