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SCOOCS Talks

Levelling up your virtual and hybrid events with event strategy

With Juliet Tripp

Group Strategy Director at Make Events and Events Industry Coach

"Your event strategy needs to start and end with the word experience"

Juliet Tripp

Levelling up your virtual and hybrid events with event strategy

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It's an exciting time to create growth and impact through events. Virtual and hybrid events are here to stay; as planners value the flexibility and opportunities they bring. And the ONE difference between an OK event and an INCREDIBLE event? Strategy! Learn to leverage the superpowers of goal setting and event strategy to create events with longevity and impact. This session will provide an overview into all things event strategy, along with practical action steps and tips to level up your events by being more strategic.

About Juliet Tripp

Juliet is the event industry's go to for personal development and event strategy. With over 10 years' experience in the world of events, she's Group Strategy Director at Make Events Ltd, driving and delivering the strategic objectives of the agency and its brands. Prior to this, her career has seen her run conferences and events internationally, lead events teams and develop successful event business strategies. Juliet empowers eventprofs to reach their goals through her eventboss coaching programmes, working with ambitious events leaders across the world. Juliet is an international speaker and presenter, regularly speaking on global industry stages including IMEX, EventMB, and International Confex. She co-hosts Like an EventBoss, the unfiltered international events industry podcast with Carrie Abernathy and the event and travel industry talk show, the C&IT Show with Calum Di Lieto. In 2019 she was awarded a Conference News 30 under 30 award and in 2021 a C&IT Corporate A List award, alongside being named one of the 21 most influential women in events by Glisser.
Juliet is the event industry's go to for personal development and event strategy. With over 10 years' experience in the world of events, she's Group Strategy Director at Make Events Ltd, driving and delivering the strategic objectives of the agency and its brands. Prior to this, her career has seen her run conferences and events internationally, lead events teams and develop successful event business strategies. Juliet empowers eventprofs to reach their goals through her eventboss coaching programmes, working with ambitious events leaders across the world.
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Juliet is an international speaker and presenter, regularly speaking on global industry stages including IMEX, EventMB, and International Confex. She co-hosts Like an EventBoss, the unfiltered international events industry podcast with Carrie Abernathy and the event and travel industry talk show, the C&IT Show with Calum Di Lieto. In 2019 she was awarded a Conference News 30 under 30 award and in 2021 a C&IT Corporate A List award, alongside being named one of the 21 most influential women in events by Glisser.

Skyrocket your event strategy skills!

Event Strategy is the key to sustainable growth, join us today to unlock all the secrets!
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"Hight performance isn't hustle. It's showing up with confidence, clarity and consistency and the willingness to go the extra mile when others don't. It's striving for success on your own terms, and going after growth."

Juliet Tripp

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