How Heise Scaled Virtual IT Learning with Live and On-Demand Webinars, Conferences & Registrations
Client
Heise
Year
event
Heise Academy
A Case Study in Growth and Innovation
Heise Academy, known as a reference for online IT learning in Germany, faced a significant challenge while trying to adapt to the virtual learning environment during the COVID-19 pandemic. Unlike many other companies that returned exclusively to the physical learning environment post-pandemic, Heise Content kept the virtual experience, experiencing continuous growth.
With the help of SCOOCS, Heise built a digital learning ecosystem that continues to scale, offering live and on-demand content, tailored learning experiences, and increasing audience reach year after year.
Since partnering with SCOOCS in 2020, Heise has transformed the way it delivers learning online.
Together, we have created a robust and flexible platform that supports its ambitious vision and daily challenges
Their key challenges were:
Their need to have a platform that would allow them to host different types of webinars and sessions, and understand their engagement metrics
Managing the manual and complex workflows took an unnecessary effort, so they needed a simpler way to keep things running smoothly and focus on their goals.
The absence of API integrations would allow heise webinars/course catalogs to be directly connected with the platform where they would host their webinars.
The Solution: End-to-end solution
SCOOCS allowed heise to have a platform that is user-friendly (not only to their final users but to their internal teams as well) and that addressed these pain points while providing the ideal conditions of scalability and flexibility.
With features like API integration, their course participants were able to purchase these courses access directly from heise’s website, and then receive an automated e-mail from SCOOCS that would allow them to access to their sessions directly.
Key SCOOCS features that heise used:
Event Hub:
Where the enrolled participants get easy access to event information and quick troubleshooting, making the event fully self-service
Vimeo Integration:
High-quality video streaming for webinars and workshop
Interactive Tools:
Q&As and live chat options, fostering participant engagement.
Scalability:
Allowing Heise to host different kinds of events with different sizes: from weekly webinars to flagship events.
Results:
A Lasting Partnership Built on Trust and Mutual Growth
- Exponential Growth: growth of 40% from 2021 to 2022 and 2022 to 2023 ; 98% growth of registrations.
71 events
in 2021
141 events
in 2023
189 events
in 2024
- Efficiency Increase: By having an intuitive and easy webinar/event creation process on SCOOCS, heise reduced time spent on these tasks, allowing them to focus on content quality for these courses.
- Scalability: SCOOCS offers an unlimited capacity for event numbers and participants, making sure heise could grow their sessions/webinars without any constraints.
- Outstanding Customer Support: With a dedicated customer relations and support team constantly praised by Heise, SCOOCS was able to provide critical support and guidance during high-pressure and emergency moments.
