Scaling Your Webinars Audience with Content Creators

Virtual Events and Webinars are a powerful tool for event marketing in the digital age that we’re living in. And it’s mandatory to differentiate our events and organization in this digital space. Partnering with influencers and content creators can help you grow your webinar, reach a broader audience, and foster genuine engagement. 

Who are Content Creators?

Content Creators or influencers are individuals who have built a fan base and grew popularity through consistent digital engagement and activity on social media platforms such as Facebook, Instagram, TikTok, and YouTube, among other platforms.

How can Content Creator and Influencers Help Your Driving Audience Growth for Your Webinar?

Increase Brand Awareness 

Creating a long-term relationship between a content creator and your organization will ensure ongoing promotion. Through regular posts, product advertisements, and updates on your webinars, they will consistently engage their audience with your content. This continuous exposure will enhance your market position and increase awareness of your organization among thousands of potential webinar participants and future customers.

Boost Engagement

Content creators build relationships with their followers based on trust. By partnering with them, you can tap into this trust to create genuine interest in your webinars and then, when your webinars are recommended by digital creators, they will resonate more with their audience, making them more likely to attend and engage. 

Improve Brand Authority and Positioning

By sharing and promoting your organization or webinars, content creators help you build brand authority and more credibility.

More Reach

When we collaborate with content creators, we will have “access” to their follower base, helping us reach a bigger audience of interested people in our webinars – this way you will also boost registration rates!

How To Partner With Digital Creators to Grow your Webinar Audience: 8 Tips

Before diving into a partnership with these content creators, don’t forget to make sure that their message and values align with your organization and fit the theme of your webinar. This way, the collaboration will feel more natural and will resonate deeply with their audience. Now, let’s see some ways for you to collaborate with content creators to grow your webinar audience!

Tip #1: Influencer Marketing

Collaborating with content creators to promote a single webinar, a set of events, or just your organization, for example. 

Tip #2: Content Creators as Guest Speakers

Why not work with content creators who will speak with authority about your webinar themes and other relevant topics? This will enrich the content of your webinar while also drawing their follower base, increasing the chances of having more people interested in joining your webinar.

Tip #3: Long-Term Partnerships

Working on the creation of long-term partnerships between your organization and content creators will provide continuous engagement with their audience, building a stronger brand familiarity and credibility by associating your organization with trusted community figures.

Tip #4: Pay-Per-Post

Some digital creators will collaborate with you under the pay-per-post “regimen”. This approach will allow you to work with multiple influencers across different industries or niches, allowing you to access fresh audiences and expand your organization’s reach without the commitment of a long-term partnership.

Tip #5: Employe Content Creators as Brand Ambassadors

Bringing on professionals who balance a corporate career with an influential online presence can be a game-changer. They offer a mix of industry know-how and digital marketing skills, plus the bonus of already having a built-in audience. Having them on your team will boost the credibility of your marketing efforts and also help you expand your webinar’s reach, drive more engagement, and even increase conversions.

Tip #6: Co-host Webinars with Influencers

Partnering with an influencer to co-host a webinar brings together two audiences for a bigger, more engaged turnout. The influencer’s credibility will pull in their followers, while your organization’s expertise attracts your target attendees. This teamwork expands your reach and creates a more valuable experience for both audiences.

Tip #7: Run Social Media Takeovers

Let the creators take over your organization’s social media for a day or during a webinar campaign. They can share promo content, give behind-the-scenes looks, and interact with your audience directly. It’s a great way to build buzz, boost visibility, and get more people excited to join the webinar.

Tip #8: Leverage Creators for Exclusive Offers

Digital creators can offer their followers exclusive access or special deals for your webinar, creating urgency and a sense of exclusivity. These limited-time offers will drive quick registrations and build excitement, helping to boost attendance and engagement on the day of the event.

What should you consider when choosing the Right Content Creator?

Choosing the best content creator for your next webinar is much more than looking at their follower count! You’ll need to find someone that aligns with your organization’s goals and your webinar audience. Here are some things to keep in mind:

Budget Allocated

How much is your organization willing to spend? Normally, bigger influencers with a bigger engagement and more followers may charge more than those with smaller audiences. Going to a more niche creator may be more budget-friendly. And don’t forget to understand what is the ROI they’re bringing.

Content Relevance

Does the influencer content align with your webinar theme? If you’re hosting a webinar on HR Practices, it will make more sense if you partner with someone who talks regularly about people & development or similar topics. This way, their audience will be naturally interested in your webinar content.

Relevant Metrics

More than follower count, what is the level of reach and impressions, audience engagement rate, and website traffic that the creator will bring to the table? Also, what are their audience demographics, and do they match your target audience? These metrics will help you forecast and make a better decision in choosing a creator and also, increasing your webinar registrations and audience.

Trust and Credibility

How do these creators interact with their followers? Do these followers trust the recommendations given? The more genuine their connection with their followers is, the more likely they’ll be bringing value to your webinar.

In Conclusion

Partnering with a digital creator or influencer can be a smart way to grow your webinar audience and strengthen your organizational brand.  When you work with a creator that is aligned with your organization’s message and values, you can win their followers’ trust and drive more engagement. Whether these creators will do a social media takeover for your organization’s channels, co-host, or advertise a webinar, they can help your organization reach the right people.

Ready to take your webinars to the next level?

Get in touch with us today and see how SCOOCS can transform the way you deliver results with your Webinars!