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Head of Digital Marketing
SCOOCS is a novel virtual event platform committed to make the world more sustainable. Our mission is make virtual events so engaging that travelling for conferences won’t be necessary anymore. This is also reflected in the way we hire, the electricity we use and even our pricing (the more sustainable customers are, the less they pay). Customers include universities, companies and public organizations that want to host virtual events. If you care about our planet and if you are good hearted person (because we are), please submit your application. We are hiring a head of digital marketing.
Responsibilities
- Define and improve acquisition marketing strategy and framework to shape how SCOOCS spends its marketing budget
- Develop existing team members and hire new employees
- Drive implementation of strategy by collaborating with team members and other stakeholders
- Conduct market research, customer and data analysis
- Implement digital marketing campaigns
- Lead email implantation with a strong understanding of segment building, journey mapping and content creation
- Provide analytical reporting of campaigns to stakeholders
- Social media community management, including campaigns on LinkedIn
- Optimize copy and landing pages for search engine marketing
- Assist in content creation as needed
- Competitive research
- Track, report and analyze website analytics and PPC initiatives and campaigns
- Stay up-to-date with the latest trends and best practices in SEO and SEM
What can you expect from us
- To work for a service whose purpose is to create environmentally friendly and inclusive events
- A great caring international team
- A culture that encourages wild and innovative ideas
- Positive, fast-paced, demanding-environment
- True opportunity to challenge yourself and develop your skills at a rapid rate
- Remote work, flexible working hours
- Competitive salary
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POSITION
Head of Digital Marketing
DEGREE
Master degree in business administration, media management, communication or equivalent qualification
MIN. EXPERIENCE
2+ years of work experience
OTHER REQUIREMENTS
- Goal-oriented and independent way of working
- Analytical & conceptual competence
- Excellent English skills. German is a plus.
- Strong copywriting skills
- Demonstrated customer service, problem solving and time management skills
- Passion and strong aptitude for internet marketing
- You’re a teamplayer (because we are). 😉
POSTED
25 June, 2021